One identity, forty-one surfaces
A full identity rebuild with a documented system that removed the agency from the day-to-day.
- Brand strategy
- Identity design
- Sub-brand architecture
- Guidelines
- Template system
0
Asset templates delivered
0%
Faster creative turnaround
0→1
Identities consolidated
01The challenge
Vertex had grown through acquisition and carried four incompatible visual identities. Every new asset required a decision, and every decision required a meeting.
02Our solution
We consolidated the portfolio into a single flexible identity with a sub-brand architecture, then shipped a template system covering all forty-one recurring asset types.
03The result
Internal teams now produce on-brand material without design review, cutting creative turnaround from nine days to under two.
Drag to see what changed
Average creative turnaround
After
1.8 days
Before
9 days
Average creative turnaround
“The guidelines are the most-opened document in our company. That has never been true of a brand book we have commissioned before.”
More case studies
- Web Development
Nova Capital · 2025
A trading platform rebuilt for institutional speed
Re-architected a legacy investor dashboard into a real-time platform serving 40,000 daily sessions.
- Next.js
- Design System
- Performance
- SEO
Helio Home · 2025
From invisible to category-leading in nine months
A technical rebuild plus a content cluster strategy that tripled non-brand organic revenue.
- Technical SEO
- Content
- CRO
- AI
Orbital Logistics · 2026
An AI operations agent handling 60% of dispatch queries
A retrieval-grounded agent wired into dispatch tooling, with human checkpoints on every write action.
- RAG
- Agents
- Evaluation
Have a problem shaped like this one?
Send us the situation. We will tell you what we would do differently, and whether it needs an agency at all.